Kit Kat Japan’s Origami Packaging

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FOOD: Kit Kat Japan’s Origami Packaging

Committed to using 100% recyclable packaging by 2025, Nestlé’s latest green initiative is expected to save 380 tonnes of plastic each year by targeting Nestlé Japan’s KitKat packaging. Sold by the bucket-load in a huge variety of creative Japan-only flavours, the humble KitKat has grown to become firm local favourite.

Nestlé Japan’s decision to phase-out KitKat’s plastic packaging in favour of eco-friendly paper has been met with enthusiasm by Japan’s increasingly conscious consumers. Not only can fans now pick up their favourite chocolate knowing the packaging can be reused, but they’re also embracing Nestlé’s nudge to get creative with their recycling – turning used KitKat wrappers into origami masterpieces.

Image: Via It’s Nice That 

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