Discover Hokkaido – Japan’s Seafood Paradise

Hokkaido is known as Japan’s “seafood paradise” and has a rich culinary tradition centered on
fish and shellfish, thanks to its cold, nutrient-rich waters. The island’s ideal conditions for
seafood have fostered deep expertise in handling and preparing these delicacies. King crabs
and snow crabs are classic winter favourites, often served steamed straight from the sea, while
summer brings fresh salmon, sea urchins, and mussels. At local fish markets, visitors can try
kaisendon – a bowl of rice topped with the day’s freshest catch – or watch skilled chefs
transform the ingredients into sashimi. Small, family-run restaurants combine traditional
techniques with locally sourced seasonal products, offering experiences appreciated by food
lovers from around the world.

In early spring, the coastal city of Hakodate welcomes the season with cherry blossoms
dancing in the sea breeze among the city’s historic brick warehouses. Further inland, as
wildlife becomes active again, Daisetsuzan National Park opens its trails, revealing alpine
flowers and snow-capped peaks—peaceful yet grand in scale.

Early summer transforms Hokkaido into a vibrant palette of colors. In Furano, lavender fields
stretch across rolling hills in shades of green and violet. Local farms open their gates for
visitors to stroll through the fields or enjoy a picnic amidst the scenery.

More of Hokkaido’s enchanting story can be found in Ainu culture. Japan’s indigenous people,
whose traditions still thrive today, can be experienced around Lake Akan. Here, you
encounter craftsmanship in every carved wooden piece, the rhythm of the tonkori
instrument, and stories passed down through generations.

For those seeking Hokkaido’s wilder side, the Shiretoko Peninsula awaits—a UNESCO-
protected area where waterfalls tumble through primeval forests. Or, stay closer to the coast
and let your body relax in a steaming, mineral-rich onsen in Noboribetsu.
Hokkaido in spring and summer is open, gentle, and alive. It is a place to slow down, breathe,
and find your own pace in the rhythm of nature.