Welcome to We Are Japan

We Are Japan combines the joint expertise of JNTO and ANA to bring to you your own personal guide around the secret corners and lesser-known regions of Japan. Showcasing Japan’s hidden cultures and traditions, We Are Japan is the collaboration to help you start your journey and design your perfect trip. We Are Japan – are you?


ANA – All Nippon Airways – is Japan’s largest 5-star airline, helping guests experience Japan’s famous culture of hospitality before they’ve even boarded their plane.

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JNTO (Japan National Tourism Organization)

JNTO is involved in a broad range of activities both domestically and worldwide, to encourage international tourists from all over the world to visit Japan.

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Plan your trip

Use our interactive map to discover everything there is to do around Japan.

Ways to discover Japan

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